This Newbys restaurant is an establishment with a social conscience. The menu is produced from organic and locally sourced ingredients wherever possible. In the case of ingredients that are brought in from further afield, their ethical policy ensures that only fairly traded products are purchased. A program of carbon offsetting ensures that, at the very worse, they a carbon neutral footprint.

While run by young owners, there's no desire to slavishly follow fashion and they're keen to communicate their free spiritedness and fun through their brand.

Target Market

The values promoted by Newbys are cross generational and trans socio-economic class, though it should be noted that there is a widely held view that customers pay a premium for putting their ethical money where their ethical mouth is.

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