It is hard to avoid news of celebrity antics, whether or not one is interested. Celebrities are generally thrust into the public eye because of a particular talent but, once they are in the public eye, every aspect of their behaviour is under scrutiny. With so much exposure to celebrities, the public could well be influenced by their behaviour... or misbehaviour!
Why Celebrities are Likely to be Imitated
According to Bandura’s social learning theory (1986), humans learn about the world through observing the behaviour of others. By watching the effects of certain behaviours, and examining personal responses, people decide on their own values about behaviour. Logically, people are likely to imitate the behaviour which they associate with success, or successful people. A British study conducted by Dr Charlotte De Backer found that celebrities are seen as being "higher status or more successful others" which means that people are more likely to "mimic [their] overall behavior pattern".
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